Research expertise. Commercial perspective.
Independent market research and strategic advisory led by Ghita Naciri, combining analytical experience with a practical understanding of commercial decisions.
Ghita
Naciri.
Executive DBA · MBA · MSc Finance
Naci Conseil is an independent market research and strategic advisory practice led by Ghita Naciri. The practice supports investors and businesses through tailored market intelligence, commercial validation and strategic advisory services.
Ghita brings over a decade of professional experience spanning market intelligence, strategic pricing, commercial analytics, customer research, marketing strategy, management control and financial performance analysis. Her work combines qualitative primary research and independent secondary research with an understanding of market dynamics, customer behavior, competitive positioning and business performance.
With an academic background in business administration, finance and luxury management, she brings a multidisciplinary perspective to investment-related research and business advisory assignments. Her work focuses on helping clients assess opportunities, evaluate commercial assumptions and better understand the markets in which they operate.
Research and commercial expertise.
Market Research
Qualitative market research, customer and stakeholder interviews, competitive intelligence and market segmentation.
Commercial Analytics
Strategic pricing, demand analysis, business performance and evidence-based commercial recommendations.
Strategic Marketing
Market positioning, international strategy, customer acquisition and growth-oriented marketing advisory.
A multidisciplinary
perspective.
Executive Doctorate in Business Administration , Université Côte d'Azur
MBA & MSc in Finance , University of Tampa
MSc in Luxury Management , International University of Monaco
A personal approach.
“Good research begins with a clear understanding of the decision a client needs to make. I combine independent analysis, primary and secondary research, and commercial experience to assess the evidence, test important assumptions and explain what the findings mean in practice. I work directly with clients from the initial brief through to the final recommendations.”
Ghita Naciri